Verticle Artisans Blog

Catch up on all the latest news, tips, and tricks.

​It's the Marketing team that gets the consumer to the ticket booth

​It's the Marketing team that gets the consumer to the ticket booth. By Jody Smith I was asked by Nathan Giffin to share some thoughts on how important internet marketing is with his members of Vertical Artisans. I enjoy talking about the way I have marketed my own businesses over the years and created many brands along the way. In 2007 I...
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2016 - A Year for Innovations

2016 - A Year for InnovationsOver the years, the industry has produced many nice innovations for decorative concrete. This year I have seen some of the most exciting innovations take place in multiple arenas of the decorative concrete industry. I have always felt that Walt Tools has been a leader in the market place because many years ago, they off...
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Marketing Today Requires Special Insights and Skills

​GoingCoastalWeb.com offers something different to the world of decorative concrete. Going Coastal Web is a business that offers all kinds of advertising and creatives. These are all created from the view of a decorative concrete artist.The owner Jody Smith owns and operates a decorative concrete business called Coastal Rock Productions and wo...
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Sales Mistakes That Could Be Costing You Millions

​SALES MISTAKES THAT COULD BE COSTING YOU MILLIONS by Thomas Nestor There's a truism that every sales professional knows all too well. The longer the sales cycle, the bigger the risk. When I worked for Tony Robbins, we were trained in the Law of Diminishing Intent… or what we called LODI. Basically, the longer the sales process, the less ...
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The Stone Matrix --- The Awakening of Vertical Decorative Concrete

​As a decorative concrete trainer I have seen many people take courses and learn a great deal about vertical decorative concrete over the last decade.They come from all walks of life which was a great surprise to me personally as I was under the belief that most people interested in the craft would be from the decorative concrete realm.However, thi...
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