Verticle Artisans Blog

Catch up on all the latest news, tips, and tricks.

The Ultimate Wine Cellar Has Begun

The Ultimate Wine Cellar Finally, after two years of planning and many renditions the client has finally pulled the trigger and put down a deposit.In the same week another more eager client with an even bigger wine cellar pulled the trigger as well.That's two massive wine cellars back to back that will be covered in this new series.I'm totally stok...
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ISCS and Prezi - Big Presence at Dreamforce

​November 6, 2017 by Todd Gilmore ISCS and Prezi big presence at Dreamforce 2017 If you're in town for Dreamforce 2017, keep an eye out for ISCS and Prezi. Prezi CEO, Peter Arvai is presenting with Jason Katz, Story Supervisor at Pixar, about how big screen trends are inspiring people to do business bigger, better, and bolder. Included in their pre...
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International Society of Construction Sciences Welcomes Nathan Giffin

 Posted on November 2, 2017 ISCS Welcomes Nathan Giffin   Nathan Giffin joins ISCS as head trainer for vertical decorative concrete, foam core construction and safety. Nathan has been sculpting decorative concrete since 1998 and in 2007 he launched his own firm Vertical Artisans as a means of educating contractors around the world. In add...
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Foam Core Construction - What You Need to Start for Vertical Decorative Concrete

Foam Core Construction -
What You Need to Start for Vertical Decorative Concrete
Foam Core Construction - What You Need to Start for Vertical Decorative Concrete By Nathan Giffin of Vertical Artisans When considering this field or form of construction there are a few things that really need to be in place.   The tools required to assist you in the production of a foam core project are really quite different than most of th...
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Concepts on Mix Designs vs Bag Mixes and Add Pac's

Concepts on Mix Designs vs Bag Mixes and Add Pac's
Concepts on Mix Designs vs Bag Mixes and Add Pac's "What do you use" is the most frequent question I have been asked over the years.It has been a journey I must say.But I feel after twenty years of sculpting concrete, I should be able to weigh in on some of these issues that frequently pop up in various circles. I would like to take some time to id...
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Should I Use Paint or Stains When Coloring Vertical Decorative Concrete?

Should I Use Paint or Stains When Coloring Vertical Decorative Concrete? By Nathan Giffin of Vertical Artisans This is a tough topic to talk about.There are many angles to this conversation but I will offer up my experience over the last two decades and hopefully you will walk away with some understanding on the topic. When I first started my caree...
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How to Effectively Use Texture Rollers

How to Effectively Use Texture Rollers
How to Effectively Use Texture Rollers By Nathan Giffin of Vertical Artisans This may seem like a dumb statement but many who buy texture rollers are only getting the obvious use out of them.The simple release and roll over fresh mud is the obvious method for using a texture roller but is there more to these simple tools. Keeping your rollers clean...
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How to Stamp Vertical Decorative Concrete

How to Stamp Vertical Decorative Concrete
How to Stamp Vertical Decorative Concrete By Nathan Giffin of Vertical Artisans Vertical Stamping is the easiest way to create a simulated rock pattern in vertical decorative concrete.There are many stamps to choose form and color staining is endless.However, without following the proper steps even the most experienced contractor can really botch u...
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How to Prepare a Scratch Coat

How to Prepare a Scratch Coat
How to Prepare a Scratch Coat By Nathan Giffin of Vertical Artisans Scratch coats are particularly important in the world of vertical decorative concrete.I have even said a scratch coat makes or breaks the job.I say this because in vertical decorative concrete, contractors must lay up a lot more than a regular plaster application.Most of the time w...
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​It's the Marketing team that gets the consumer to the ticket booth

​It's the Marketing team that gets the consumer to the ticket booth.  By Jody Smith  I was asked by Nathan Giffin to share some thoughts on how important internet marketing is with his members of Vertical Artisans. I enjoy talking about the way I have marketed my own businesses over the years and created many brands along the way. In 2007...
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2016 - A Year for Innovations

2016 - A Year for Innovations
2016 - A Year for Innovations Over the years, the industry has produced many nice innovations for decorative concrete. This year I have seen some of the most exciting innovations take place in multiple arenas of the decorative concrete industry. I have always felt that Walt Tools has been a leader in the market place because many years ago, they of...
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Marketing Today Requires Special Insights and Skills

​GoingCoastalWeb.com offers something different to the world of decorative concrete.  Going Coastal Web is a business that offers all kinds of advertising and creatives. These are all created from the view of a decorative concrete artist. The owner Jody Smith owns and operates a decorative concrete business called Coastal Rock Productions and ...
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Sales Mistakes That Could Be Costing You Millions

​ SALES MISTAKES THAT COULD BE COSTING YOU MILLIONS by Thomas Nestor  There's a truism that every sales professional knows all too well.   The longer the sales cycle, the bigger the risk. When I worked for Tony Robbins, we were trained in the Law of Diminishing Intent… or what we called LODI. Basically, the longer the sales process, the l...
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The Stone Matrix --- The Awakening of Vertical Decorative Concrete

​As a decorative concrete trainer I have seen many people take courses and learn a great deal about vertical decorative concrete over the last decade.They come from all walks of life which was a great surprise to me personally as I was under the belief that most people interested in the craft would be from the decorative concrete realm.However, thi...
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Two Days and Two Hours

​Whats started out as a challenge with a local landscaper turned into a wonderful opportunity to make a masterpiece.   The clients want a Mickey Mouse shaped patio environment with accompanying seat walls.   Introduce Hardscape Systems.  This project was started and the final sealer was applied on the third day within 2 hours. They a...
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